In 2014, The Webby Awards recognized the Edmunds iOS App as an Official Honoree for Best User Experience. As Vice President of User Experience, Design & Research, I led the teams who designed this beautiful, easy to use car shopping App.

Edmunds iPad App

Big photos and compact navigation allow shoppers to simultaneously browse and research vehicles.  The top navigation allows shoppers to filter by brand, type and more. The left navigation “flips” the cards to let shoppers quickly & easily comparison shop without ever leaving this page.

The screen below shows the Tech tab in the left navigation, which “flips the cards” and allows an instant visual comparison of important features. The icons make it easy to see, for example, that The Prius Plug-In Hatchback has Satellite Radio, but the Prius c Hatchback and Prius v Wagon do not.

Shoppers can explore more details about a car by touching any of the cards.  Below, we see a detail screen for the Toyota Prius C.  The intuitive, simple dots at the bottom of the screen let shoppers swipe between details about a car such as Photos, Inventory, Pricing and more. Big images are critically important to shoppers.

Below, the Incentives screen gives a simple, visual explanation of pricing, incentives & rebates.

This friendly design and streamlined experience also earned us a 4.5 star rating in the App store. Reviewers commented:

“Wow! Amazing App!”

“This is a beautifully constructed app.  So easy to use and loaded with accurate and up-to-date info. Just amazing!”

“Best there is when comparing used cars.”

Edmunds iPhone App

The small screen size of the iPhone app pushed us to get more creative and find simple ways to explain detailed information.  The use of color and friendly iconography helped to create visual interest and appeal.  Visuals such as the Cost Breakdown over 5 Years help to communicate complex information in a simple and beautiful way.

Fun & Friendly Introductory Screens

Edmunds wants to make car shopping fun and easy – so what better image to help convey that than a video of this sweet dog enjoying the wind in his face? These friendly introductory screens won rave reviews from our shoppers.

Here’s a nice photo of the Webby Award that hangs in the Edmunds offices:

 

 

 

 

 

 

 

 

Jacqueline Remus