“How might we make it easy and fun to find the perfect car for you?”

That was the question we asked ourselves when we were building Edmunds “Auto Mate”, a visual car finder.  Modeled after dating website compatibility tests (like eHarmony and Match.com) it was designed to take the technical guesswork out of discovering cars that fit your needs.

After a simple screen that captured basic information, shoppers were presented with a set of images to help us understand what features mattered to them.

Based on those selections, shoppers were presented with sets of 3 cars and asked to choose the one they preferred. (In this comp the choices are the same, but in the live product the choices were different and dynamically generated).

 

 

 

 

 

 

 

 

Jacqueline Remus